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The Brands_

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A bit on the Brands —

With over twenty of the worlds finest cycling brands on show combined with industry experts and their respective athletes, the B&A Collective is most certainly the place to be at this years World Road Race Championships in Glasgow.

Feast your eyes on one-off collaborations with brands such as Cervelo and Chris Hall (the man and endurance athlete behind ZERO LEMON) niche independent brands such as Velobici and UDOG and masters of their craft Mission Workshop and more — stay posted for updates.


Assos_

The world’s oldest cycling federation.
The brand devoted to bringing tomorrow’s technology into today.
The winning formula that continues to keep Swiss athletes and ASSOS at the pinnacle of the sport.


DT-Swiss_

DT Swiss meticulously develops high-performance cycling components that provide a competitive edge to every ambitious cyclist.


Cervelo_

At Cervélo we have one goal: Make riders faster. You'll find our bikes under Tour de France winners, Ironman World Champions, gravel racing royalty, and group ride sleepers.


Genesis_

At Genesis we have a history of doing things our own way, whether that’s making bikes we want to ride, or heading in a direction that might seem a little crazy at the time. It's who we are and we embrace that as we share our latest range.


Lazer_

Our products are the result of almost 100 years of experience, passion and dedication. We are always trying to create the perfect blend of design, comfort, safety and technology. Lazer is passion, performance and the joy of riding.


Giant_

Giant was founded in 1972 with a mission: to create better bikes and improve the cycling experience. From the very start, innovation and manufacturing expertise set us apart.


Lezyne_

Premium quality bicycle accessories using the best materials available. Designed, Engineered, Manufactured and tested in-house. Pure function and clean aesthetics is the essence of Lezyne.


Link My Ride_

Link My Ride is the Official Ride out App for Bike & Art Collective. Link My Ride will host all the activation rides organised by B&A running up to the event, during the event and after.


Restrap_

Restrap specialise in technical bikepacking gear, for all kinds of bikes and all kinds of riding. From our saddle bag holster designs to our custom frame bags, our products are designed to be the best functional, durable, sustainable bags and equipment for travelling by bike. We live and breathe bike-packing here at Restrap, so whether you're out gravel riding, road riding or cycle touring, we're confident that our range of bags and accessories will make your adventure the best it can be.


Oakley_

Oakley is driven to seek out problems, create solutions, and wrap those solutions in art. The company's obsession with innovation has built a legacy of science, sculpture, and defiance of conventional thinking. Reinventing the concept of eyewear was only the first step. The passion that ignited the optical industry is now unleashed on high-performance footwear, wristwatches, apparel and accessories.


Pinarello_

Our bikes are created to push the boundaries, to test the limits of our know-how. You know a Pinarello the second you see one because it looks quick even when it’s standing still. It has a style that’s hypnotic, lines that celebrate the beauty of speed. It’s a natural born winner, because we’re not interested in just taking part. We only come with victory in mind. For us, fast is everything.


Shimano_

We at Shimano are dedicated to supply high-quality and high-performance components for different types of bicycles made in various countries and regions of the world, ranging from bicycles for the world’s top racers to daily users.


Udog_

UDOG was born from the love of cycling in Veneto, Italy, a region with a long and impressive cycling culture and an obsession with fashion and style.

We are an eclectic group of passionate cyclists with one goal, to make the most beautiful shoes in both performance and look for all cyclists.


Vittoria_

Vittoria Tyres can help you get to the top of a podium; an undiscovered trail; to work without the car. Whatever your level – or ambition – we can help you get something new out of cycling. Fuelled by our cutting edge products. But realised by each of us.

A relentless pursuit of the next technology. The next design. The next material. The next level of performance.


Cask Finery_

Bespoke bicycle accessories handcrafted from reclaimed Scotch whisky-soaked barrels. One-of-a-kind by nature and personalised with engraving to adorn your bike.

Cask Finery is truly the finest ‘tailored trim’ for your bicycle.


The Cycling Academy_

The Cycling Academy is creating a team, a program. a movement and a legacy of world class road racers from Scotland.  It's a long term project aimed at addressing all of the key skills and capabilities required for the modern generation professional sport where riders are progressing faster than ever before. Our approach is innovative, collaborative and highly ambitious. It's all about creating a legacy for the next generation to look back on with pride.


Wahoo_

Founded in 2009 by Chip Hawkins in Atlanta, GA, Wahoo creates innovative solutions to make hard fought goals attainable and lives better. Wahoo was built on the foundation of simplicity and the mindset that “there’s got to be a better way.”

In order to be the best, you must train with the best. In July 2019, Wahoo SYSTM training platform became a part of the Wahoo family. Their holistic approach towards training and sports-science based workouts fell right in line with our mission to build the better athlete in all of us.


Specialized I Retul : Body Geometry_

Specialized is obsessed with ensuring that the contact points where riders become one with their bikes never hurt. If spending 25 years perfecting the connection between bike and body is mad, they’re happy for you to consider them crazy.


4iiii_

Based in the foothills of the Canadian Rockies, 4iiii is a sports technology company dedicated to unlocking rider potential with intuitive training tools, including cycling power meters, heart rate monitors, and cycling trainers. The product line is engineered and built to provide both the outdoor and indoor cycling and fitness markets with the most accurate equipment at an affordable price so that every athlete can gain the benefits of better training.


Velobici_

Velobici products are designed and manufactured at our own factory in Leicestershire, the historic heart of the UK textile industry. England Made, from beginning to end.


CHPT3_

CHPT3 is British cycling brand. We make the finest cycling apparel, sportswear and lifestyle clothing for cyclists. Everything we create is based around the CHPT3 principle that everyone has three chapters to their life: the things you must do, such as work. The things you should do, like eat well, do your interval training, get plenty of sleep. And then the things you love to do. The Playful Chapter.


LIV_

LIV PUTS WOMEN FIRST.At Liv, we put women first in everything we do, every frame we build, every component we spec, and every piece of gear we design. We want your cycling experience to be perfect from the very first ride.

Cannondale_

Bicycles that make your ride better. Wherever you ride, whatever you ride, ditch the rulebook and let’s ride together.